An advertising agency that can handle clients of just about any size and scope to make brands into trailblazers and their customers into believers.
unexpected genius.
That's what we strive for. It doesn't mean causing people to soil themselves or scratch their heads in bewilderment while teenagers giggle. It means that we are relentless in our efforts to find new, powerful ideas. This could affect the strategy, the medium, or the execution, but whatever it is, it will always be well thought out and make sense for your brand.
partnership.
We are proud to actually work with our clients, not simply for them. The best relationships are the ones built on solid communication. That's why we listen and expect to be heard as well. When it works, we end up attached to one another like Siamese twins, combining our skill and knowledge to make customers scream out for your brand like a hillbilly for Free Bird.
It means that we think deep, we delve deep, and we try to go to places that are unfamiliar to our clients and their customers, places where as yet undiscovered ideas await. In fact, we're so deep, if we had to explain any more right now, you might not understand. Not that you're stupid. You're great. I mean, I think we really have something special here between us. I was about to ask what you were doing this weekend. But you're probably busy. I understand. Plus, since I'm not really a person, more of an entity composed of unbridled creative brainpower, it might not work out. Romantically that is. Professionally I think we're hot as hell together.
Mainly because we're part of Marlin Network, based in Springfield. But also because Springfield is a nice city in the Midwest where you have space to breathe, a growing artistic community, and a healthy dose of honesty.
Whittled down to the simplest idea, we create believers in brands. If you'd like to help us do this or have us do this, please contact one of these fine gents. And if you'd like a handy-dandy fact sheet, click the big deep to the right.
phil daniels, president
417 885 4512
pdaniels@deepgroup.com
patrick mcwhirt, creative director
417 885 4526
pmcwhirt@deepgroup.com
4350 s. national b-110
springfield, mo 65810
p. 417 885 4500
f. 417 823 8415
National Pork Board
quotes campaign
No chef ever wants to serve boring. They want people to talk to one another and rave to their friends about the fabulous meal they just had. Thankfully, the Pork Board can help them avoid being blah.
< 1 of 3 >
National Pork Board
quotes campaign
No chef ever wants to serve boring. They want people to talk to one another and rave to their friends about the fabulous meal they just had. Thankfully, the Pork Board can help them avoid being blah.
< 3 of 3
Nescafé Coffee Drinks
drink up campaign
When it comes to coffee drinks, people have some interesting feelings. But, rather than speak for them, we let their wardrobe do the talking.
< 1 of 6 >
Nescafé Coffee Drinks
drink up campaign
When it comes to coffee drinks, people have some interesting feelings. But, rather than speak for them, we let their wardrobe do the talking.
< 6 of 6
Everpure
dirty words campaign
It's good for restaurants to have their water tested. Why? Because of oxidative rancidity and several other disgusting sounding terms that can plague their water supply.
< 1 of 3 >
Everpure
dirty words campaign
It's good for restaurants to have their water tested. Why? Because of oxidative rancidity and several other disgusting sounding terms that can plague their water supply.
< 3 of 3
Escalon
above all campaign
Escalon is a company that loves their tomatoes. The top priority for everyone and everything related to their company is the quality of the tomato. They've elevated the tomato, because above all, they want to provide a better tomato.
< 1 of 3 >
Escalon
above all campaign
Escalon is a company that loves their tomatoes. The top priority for everyone and everything related to their company is the quality of the tomato. They've elevated the tomato, because above all, they want to provide a better tomato.
< 3 of 3
Minor's
signature flavor campaign
Minor's Signature Flavor products capture the pure essence of a flavor and put it in a handy little bottle so you can squeeze it out whenever you want. And when you have the pure essence of a flavor, it's like having the actual source of the flavor at hand. Clean. Simple. Right.
Con Agra Food Service
angela mia campaign
Angela Mia means "my angel." Only the best tomatoes are selected to bare the Angela Mia name, and they are guided, cared for and loved by the guardian angels of the brand—from the farmer all the way to the delivery person.
< 1 of 3 >
Con Agra Foodservice
angela mia campaign
Angela Mia means "my angel." Only the best tomatoes are selected to bare the Angela Mia name, and they are guided, cared for and loved by the guardian angels of the brand—from the farmer all the way to the delivery person.
< 3 of 3
Hot Pockets
NACS show
The Hot Pockets brand had a lot of new stuff to reveal at this trade show. A lot. And most of it challenged the conception of what a Hot Pockets brand sandwich was. Plus, it was the first time anyone would be exposed to the Full of It campaign. So we teased attendees with how much they didn't know.
National Pork Board
no holds barred recipe contest
This announced a recipe contest directed at restaurant owners. The similarities (creativity, spontaneity, and love of spandex) between Luchadores and entrepreneurial chefs were charmingly evident, and we used this to coax crazy pork-based recipes from them.
Nesquik
posters
Chocolate milk is fun. And Nesquik is one of the best, most recognizable chocolate milk drinks around. So we created a simple, appealing combination of bunny playfulness and big, fun words to announce the availability of Nesquik at foodservice operations.
< 1 of 3 >
Nesquik
posters
Chocolate milk is fun. And Nesquik is one of the best, most recognizable chocolate milk drinks around. So we created a simple, appealing combination of bunny playfulness and big, fun words to announce the availability of Nesquik at foodservice operations.
< 3 of 3
Perugina
dark hot cocoa launch
Inspired by artwork from the 30's and 40's that helped define their brand, these posters illustrate how a new dark hot cocoa from Perugina is still infused with the heritage and style that make the brand great.
< 1 of 3 >
Perugina
dark hot cocoa launch
Inspired by artwork from the 30's and 40's that helped define their brand, these posters illustrate how a new dark hot cocoa from Perugina is still infused with the heritage and style that make the brand great.
< 3 of 3
Nescafé Coffee Drinks
Blimpie POS
Tabloids have a supernatural way of grabbing people's attention. So when Blimpie decided to begin selling Nescafé Coffee Drinks, we thought that was just as newsworthy as Batboy, if not more so.
< 1 of 2 >
Nescafé Coffee Drinks
Blimpie POS
Tabloids have a supernatural way of grabbing people's attention. So when Blimpie decided to begin selling Nescafé Coffee Drinks, we thought that was just as newsworthy as Batboy, if not more so.
< 2 of 2
Hot Pockets
pepperoni pizza POS
Those who love Hot Pockets know exactly what a Pepperoni Pizza Hot Pockets stuffed sandwich tastes like. But when that classic flavor was boosted with more meat and cheese, it was worth talking about. And since this was part of the Full of It campaign, it had a slight slant to it.
< 1 of 2 >
Hot Pockets
pepperoni pizza POS
Those who love Hot Pockets know exactly what a Pepperoni Pizza Hot Pockets stuffed sandwich tastes like. But when that classic flavor was boosted with more meat and cheese, it was worth talking about. And since this was part of the Full of It campaign, it had a slight slant to it.
< 2 of 2
Nescafé Coffee Drinks
Planet Smoothie POS
When Planet Smoothie began offering Nescafé Coffee-infused drinks, it was important to let customers know that they were available and packed with stimulation. So we layered on the energy and excitement and voila! Illustrations of coffee-craving customers cradling coffee concoctions concurrently.
< 1 of 4 >
Nescafé Coffee Drinks
Planet Smoothie POS
When Planet Smoothie began offering Nescafé Coffee-infused drinks, it was important to let customers know that they were available and packed with stimulation. So we layered on the energy and excitement and voila! Illustrations of coffee-craving customers cradling coffee concoctions concurrently.
Nescafé Coffee Drinks
Planet Smoothie POS
When Planet Smoothie began offering Nescafé Coffee-infused drinks, it was important to let customers know that they were available and packed with stimulation. So we layered on the energy and excitement and voila! Illustrations of coffee-craving customers cradling coffee concoctions concurrently.
Nescafé Coffee Drinks
Planet Smoothie POS
When Planet Smoothie began offering Nescafé Coffee-infused drinks, it was important to let customers know that they were available and packed with stimulation. So we layered on the energy and excitement and voila! Illustrations of coffee-craving customers cradling coffee concoctions concurrently.
< 4 of 4
Nescafé Coffee Drinks
Yoshinoya POS
Yoshinoya is best known for their beef bowls, but for a brief period they were almost known for their Nescafé Coffee Drinks. To help them along, we created these fun, energetic pieces inspired by Japanese pop art. If they'd actually used them, the drinks could have been bigger than Kobayashi on Coney Island.
< 1 of 2 >
Nescafé Coffee Drinks
Yoshinoya POS
Yoshinoya is best known for their beef bowls, but for a brief period they were almost known for their Nescafé Coffee Drinks. To help them along, we created these fun, energetic pieces inspired by Japanese pop art. If they'd actually used them, the drinks could have been bigger than Kobayashi on Coney Island.
< 2 of 2
National Pork Board
sales digipack
Salespeople sometimes have a tendency to throw away the glorious materials that Marketing provides. That's why the Pork Board challenged us to create a training piece that would be so wonderful and informative, their sales force would find a place for it in their hearts and on their mantels. Were the end results intentionally campy? Youbetcha. Were they disposable? No sir.
Dreyer's
parlor POS
What's the best way to enjoy ice cream? According to our Dreyer's posters, it's as simple as embracing your power flavor and allowing it to sweep through you like an eagle soaring amongst the clouds. Or something like that. So strike your favorite pose and embark on a voyage to greater understanding and self-discovery. Ice cream has never felt this zen.
< 1 of 2 >
Dreyer's
parlor POS
What's the best way to enjoy ice cream? According to our Dreyer's posters, it's as simple as embracing your power flavor and allowing it to sweep through you like an eagle soaring amongst the clouds. Or something like that. So strike your favorite pose and embark on a voyage to greater understanding and self-discovery. Ice cream has never felt this zen.
< 2 of 2
National Pork Board
no holds barred recipe contest
This announced a recipe contest directed at restaurant owners. The similarities (creativity, spontaneity, and love of spandex) between Luchadores and entrepreneurial chefs were charmingly evident, and we used this to coax crazy pork-based recipes from them.
Akzo Nobel
Hiperloop
This one takes a little more explanation. A ‘bubbler'—a small metal container that holds the highest purity Trimethylindium—is a component in a semiconductor plant's manufacturing line. Traditional bubblers look like a large round can with two antenna protruding from its top. Akzo Nobel spent 2+ years developing Hiperloop, a design that allows a plant to run at twice its normal capacity with 100% yield. The brochure was sleek, smart, and no nonsense. Just like the product.
Nescafé Coffee Drinks
drink up campaign
Coffee drinks have as much to do with lifestyle as they do with stimulation. So we gave both aspects equal play and the result was a product brochure that looks like a fashion catalog but has all the essential sales information tucked neatly inside.
Sartori Foods
piave retaggio campaign
Piave Retaggio is a very unique cheese. It's both hard and soft and has a taste that's very difficult to define. A taste so difficult to define, in fact, that it's practically…wait for it…indescribable.
Sjora
simply refreshing campaign
As a new beverage available to restaurants, Sjora had to overcome the dominance of the soda fountain. So we had to show restaurateurs that the light, refreshing taste of Sjora won't impede on their soda sales, but rather provide a pleasant alternative to those looking for something without high fructose corn syrup, caffeine, or rotten teeth. (Okay, we didn't say the last part, but it's true.)
Stouffer's
premium sauces, sides, and entrées
When Stouffer's decided to take a break from its classic comfort foods to create a premium line of artisan-quality items such as Spinach Goat Cheese Lasagna and Creamy Spinach with Wisconsin Blue Cheese, we refined their look and created captivating pieces that keep the focus solely on the quality of the food.
< 1 of 3 >
Stouffer's
premium sauces, sides, and entrées
When Stouffer's decided to take a break from its classic comfort foods to create a premium line of artisan-quality items such as Spinach Goat Cheese Lasagna and Creamy Spinach with Wisconsin Blue Cheese, we refined their look and created captivating pieces that keep the focus solely on the quality of the food.
Stouffer's
premium sauces, sides, and entrées
When Stouffer's decided to take a break from its classic comfort foods to create a premium line of artisan-quality items such as Spinach Goat Cheese Lasagna and Creamy Spinach with Wisconsin Blue Cheese, we refined their look and created captivating pieces that keep the focus solely on the quality of the food.
< 3 of 3
Hot Pockets
2008 sales brochure
As one of the main pieces of the Full of It campaign, this brochure had to be very functional while at the same time educating the sales force (and anyone else who might look at it) on exactly what HOT POCKETS was going to be full of in 2008.
Perugina
dark hot cocoa launch
Perugina is not just another chocolate company; they're an Italian icon named for their home city and celebrated for their century-old heritage. When they decided to sell dark hot cocoa, we wanted to make sure everyone knew their story.
Perugina
dark hot cocoa launch
When you're a respected company with an exquisite dark hot cocoa to sell, you might want to send out a sample. When you believe in The Art of Taste, you enclose that sample in a stained wine box, stamp your philosophy on the outside, and include original art deco posters inspired by 1940's campaigns that helped define your brand.
< 1 of 2 >
Perugina
dark hot cocoa launch
When you're a respected company with an exquisite dark hot cocoa to sell, you might want to send out a sample. When you believe in The Art of Taste, you enclose that sample in a stained wine box, stamp your philosophy on the outside, and include original art deco posters inspired by 1940's campaigns that helped define your brand.
< 2 of 2
Minor's
day at the ballpark invitation
Minor's wanted to show their appreciation to their best customers by treating them to some brats, beers, and baseball on a rooftop just across the street from Wrigley Field. So to get people out to the ballgame, we sent an invite with items they'd be singing about during the seventh-inning stretch.
Nescafé Coffee
ready campaign
This campaign hinged on the idea that Nescafé can help anyone selling coffee be ready for anything. But we didn't want to make it a vague "anything," so we created fictional characters that typified common situations. Then we asked casinos if they were ready for Maude, the lip-balm loving grandma with a bag full of change, no rush to leave the nickel slots, a seemingly bottomless desire for coffee, and a few busloads of friends just like her.
< 1 of 3 >
Nescafé Coffee
ready campaign
This campaign hinged on the idea that Nescafé can help anyone selling coffee be ready for anything. But we didn't want to make it a vague "anything," so we created fictional characters that typified common situations. Then we asked casinos if they were ready for Maude, the lip-balm loving grandma with a bag full of change, no rush to leave the nickel slots, a seemingly bottomless desire for coffee, and a few busloads of friends just like her.
Nescafé Coffee
ready campaign
This campaign hinged on the idea that Nescafé can help anyone selling coffee be ready for anything. But we didn't want to make it a vague "anything," so we created fictional characters that typified common situations. Then we asked casinos if they were ready for Maude, the lip-balm loving grandma with a bag full of change, no rush to leave the nickel slots, a seemingly bottomless desire for coffee, and a few busloads of friends just like her.
< 3 of 3
Sjora
simply refreshing campaign
As a completely new beverage, the audience had no idea why they should give a damn about Sjora. We teased them with the things they didn't even realize they were missing.
< 1 of 2 >
Sjora
simply refreshing campaign
As a completely new beverage, the audience had no idea why they should give a damn about Sjora. We teased them with the things they didn't even realize they were missing.
< 1 of 2
Con Agra Food Service
angela mia
Inspired by the brand's Italian heritage, these labels used classic Renaissance themes to communicate the richness of the land from which the actual fruit is born.
Precision Foods
frostline
Except for the actual soft serve machine, everything that a restaurant needs to bring the fun yumminess of soft serve to folks is right in this box. Hey, kinda like an Ice Cream truck, huh?
Precision Foods
Mrs. Wages
An update for a mature brand of dressing mixes. Inspired by the imaginary pantry in little Mrs. Wages' house back in your hometown, circa 1938.
< 1 of 3 >
Precision Foods
Mrs. Wages
An update for a mature brand of dressing mixes. Inspired by the imaginary pantry in little Mrs. Wages' house back in your hometown, circa 1938.
< 3 of 3
Doctor's Best
Super Duper Diaper Doo
Teddy Bears are cuddly, but they have no place fighting a bad case of diaper rash. A super diaper hero communicates confidence to parents looking for help to defeat Evil Professor Red Bottom.
National Heart Association
Heart Ball 2008
The event was themed "The Heart of Rock n Roll", so the design is inspired by tattoos that one might find on the arm, back, neck, or nether region of any true rock god.
Hurricane Grill and Wings
As a wing destination meant to give customers "time to getaway," like a remote alcove in a sea of sports bar paraphernalia, the identity was meant to look like a piece of driftwood washed ashore and tagged with a stencil. The subtle use of the hurricane flags also gave them a simple icon to use on shirts, hats, and anything else Hurricane.
Muscatine
Muscatine is a food manufacturer holding company focused on growth through corporate acquisitions. Hence the composition of the identity: two leafs elegantly growing together to form a single entity.
Nestlé FoodServices
Taste of the Pacific Northwest
Created for an event at Carnation Farms just outside Seattle, the identity and party material took on an outdoorsy look to play up the setting and navigation systems that were prizes at the party. They were even given whistles to scare away bears. No joke.
Nescafé Kick
As the lone coffee shop at the Home Depot Center, home of the LA Galaxy and Chivas USA, the look and feel needed to reflect the passionate (some might say psychotic) fans that frequent the stadium.
Sjora
When the beverage is simple and refreshing, the identity should feel the same. So we avoided being too complex and created a clean, hand-drawn identity. Simple? Yes. Refreshing? We think so.
Brashears furniture
Brashears is a furniture company that prides itself on doing things differently. From their people to their environment, their goal is to create a fun, engaging experience. So we took a piece of furniture and made it into a fun and engaging symbol of their brand.
SafeSpace
When creating a logo for a disinfectant room fogger, it's good to stay crisp, and clean, and convey the safe environment the product has created. At least that's what our experience with disinfectant room foggers has taught us.
Akzo Nobel
Hiperloop
The 'H' letterform is a literal representation of the actual product, simplified to its purest form.
Marlin Network
Sometimes people think, "Hey, I can do my own advertising." And then when they're done, people see the results and think, "Hey, they did their own advertising."
< 1 of 3 >
Marlin Network
Sometimes people think, "Hey, I can do my own advertising." And then when they're done, people see the results and think, "Hey, they did their own advertising."
< 3 of 3
Camp Barnabas
Camp Barnabas is a wonderful place where kids with disabilities can play and realize all that they can do, not what they can't.
< 1 of 3 >
Camp Barnabas
Camp Barnabas is a wonderful place where kids with disabilities can play and realize all that they can do, not what they can't.
< 3 of 3
CASA of Southwest Missouri
CASA stands for Court Appointed Special Advocates—advocates who can make a lasting impact on children's lives. They need volunteers, but it takes a lot of courage to stand up for a child.
Nescafé Coffee Drinks
kings hockey radio
One of the best ways to experience a hockey game is by grabbing it by the cup. A Nescafé coffee cup to be specific.
Cry Africa
Taking action, donating funds, wearing the ribbon—it's not just a sign of support, it's an important step to ending a seemingly endless battle.
Marlin Network
2007 NRA breakfast invitation
Did you know that if a butterfly flaps its wings in Missouri, possibly at the Marlin Network, it could cause a windstorm at the Shedd Aquarium just before the National Restaurant Association Show? And did you know that if a wind-up butterfly hidden within a beautiful invitation flaps its wings in the face of every invitee, it creates a wonderful response?
National Heart Association
heart ball 2008 campaign
Themed the “Heart of Rock and Roll,” everything from invitations to banners to sponsorship sheets were designed to feel like something you'd see at a down and dirty concert venue or in a record store. At the same time, we wanted attendees to feel like true rock stars because their donations were going to help children with congenial heart defects, as well as toward educating children about the importance of heart health. As a side benefit, we got to see a little leather and a lot of skin.
Hurricane Grill and Wings
interior design
After making the identity of Hurricane feel like a calm respite on an isolated beach, we helped them shape their interiors to do the same. Driftwood signs, heavy rope supports, and corrugated tin awnings make it feel like the place was just put up with things that washed ashore. We also had a creative way for coconuts to designate men's and women's restrooms, but it wasn't family friendly enough.
< 1 of 3 >
Hurricane Grill and Wings
interior design
After making the identity of Hurricane feel like a calm respite on an isolated beach, we helped them shape their interiors to do the same. Driftwood signs, heavy rope supports, and corrugated tin awnings make it feel like the place was just put up with things that washed ashore. We also had a creative way for coconuts to designate men's and women's restrooms, but it wasn't family friendly enough.
Hurricane Grill and Wings
interior design
After making the identity of Hurricane feel like a calm respite on an isolated beach, we helped them shape their interiors to do the same. Driftwood signs, heavy rope supports, and corrugated tin awnings make it feel like the place was just put up with things that washed ashore. We also had a creative way for coconuts to designate men's and women's restrooms, but it wasn't family friendly enough.
< 3 of 3
Alright let me ask you this, tell me if you think this is creative. When I was five, I imagined that there was such a
thing as a unicorn. And this was before I had even heard of one, or seen one. I just drew a picture, of a horse, that
could fly over rainbows, and had a huge spike in its head. I was five! Five-years-old. Couldn't even talk
yet.
- Michael Scott
