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Digital: Otis Spunkmeyer
Otis Spunkmeyer
Integrated digital marketing, from social media to food industry websites, makes a deep impact—like our Save The Dickey microsite. Social media and food industry websites, like this, leverage integrated digital marketing for Otis Spunkmeyer. Using social media and food industry sites to involve users is part of our interactive marketing solutions for Otis. The Milk Matchup social media campaign for food industry fans is doing wonders for Otis Spunkmeyer's integrated digital marketing. To ramp up Otis's social media and food industry presence, we created this Facebook campaign. Social media for food industry fans got more fun with the Milk Matchup Flickr page. Using Twitter lets us reach social media and food industry fans for Otis Spunkmeyer. Using Youtube is one of our interactive marketing solutions for Otis.

Concept:

What better way to capture the attention of college students than with a giant glass of milk searching for a sweet companion? See Single Milk’s story.

01 of 02 Case Study

Situation

Otis Spunkmeyer needed to increase penetration and awareness on college campuses in a way that would endear them to students.

Approach

To bring the Otis Spunkmeyer personality to life on college campuses, we created Single Milk, a lonely yet upbeat glass of milk who asks students to help him find someone sweet. Through live campus visits and an online presence through Single Milk’s website, Facebook and Twitter accounts, this entertaining campaign creates a cause that students can rally behind.

Results

Early indications show deeper account penetration on key campuses and an increase in overall brand awareness among students.

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Liberty Bank
Our integrated digital marketing solutions for Liberty Bank involved creating this microsite.

Concept:

Interactive marketing solutions are critical, so just as the new Banking for The Rest of Us identity found its way into everything from billboards to local newspaper ads and in-bank signage, it also found a new life online with this redesigned identity-driven microsite.

Marlin Network Breakfast
From social media to food industry microsites like this one, interactive marketing solutions work.

Concept:

In these economic times, it’s rebellious to be optimistic. So to inspire the masses with a smile, we went all digital marketing and built a Rebel Road Rally microsite to promote our breakfast event. Fueled with bacon, eggs and a big side of attitude.

Torani
As part of Torani's interactive marketing solutions, we created this website.

Concept:

It’s not a name. It’s not a wonderful logo. It’s about that experience between hand and glass, straw and taste buds. For restaurants, signature beverages are where it’s at. And that means Torani.

Marlin Network Holiday
Integrated digital marketing, from social media to food industry websites, makes a deep impact—like our Save The Dickey microsite.

Concept:

Since it just wouldn’t do to send a holiday card alone, we put our integrated digital marketing minds to work, created a Save the Dickey cause and outfitted the microsite with all the necessary resources to help a very neglected article of clothing.

Marlin Network Breakfast

Concept:

A boldly artistic breakfast event requires a boldly artistic invitation.

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Lamb Weston

Concept:

Beer plus apps equals a destination. With one taste of Tavern Traditions appetizers, you’re there.

01 of 02 Case Study

Situation

Lamb Weston wanted Tavern Traditions to be positioned as a brand that sought out the perfect beer to use in its appetizer offerings.

Approach

Targeting bar and tavern operators as well as national and regional bar & grill operations, deep focused on bringing to life the proprietary handcrafted bock beer recipe and the delicious items it creates.

Results

Currently being taken into 250 top accounts on a regional basis.

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